The Key Future to changing Marketing Landscape
The Marketing landscape has been changing thanks to advancing technology.
These changes call for a shift from traditional marketing practices to performance marketing – an approach which puts results before
ad-spend as the advertiser pays only for delivered results.
decisions based on insights & performance
Smarter Targeting allowing
to reach consumers more effectively
Building continuous relationships with consumers through integrated channels
The key benefit of performance marketing is financial. The model is based around lower start-up costs and maximizing return on investment. Advertisers can get started for a much lower initial investment than with traditional advertising.
Another major benefit of performance marketing over traditional forms of advertising is the measurability. This makes it much easier to see what ads work best for your business and what markets or channels you get the best returns from.
Clients don’t need to confine themselves to any one format – depending on different needs of the campaigns, clients can choose to run Cost Per Install, Cost Per Lead, Cost per Sale, Cost per Impression and many more. They also have the freedom to select the KPI for each campaign and measure results accordingly